Twitter is one of the top social media platforms used by brands, influencers and individuals. The platform allows users to post tweets with links that will redirect them to the website or page they are trying to share. Due to the platform’s limited character count, long website URLs can run into issues when shared in a tweet. To avoid this, people use a twitter link shortener to create shortened versions of long URLs for sharing on Twitter.
Whenever you share a link on Twitter, whether it is in a tweet or direct message (DM), the Twitter URL shortener t.co will automatically convert the link into a branded t.co link with your company’s name. This branded link has been found to increase click-through rates by up to 39%.
While using a twitter link shortener is necessary when sharing links on Twitter, it’s not the only reason why marketers should consider this. Some link shorteners, such as Bitly and Rebrandly, provide analytics on a shortened URL, which can be very useful for marketers looking to track their campaigns or understand their audience.
In addition, branded link shorteners allow marketers to create a preview for their links, which can be helpful in converting followers into customers. Having a preview of what the shortened link will lead to can make your audience trust the content that you’re sharing and encourage them to take action. It also helps build a brand reputation and increases the likelihood of your links getting clicked. twitter link shortener
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