One of the simplest ways to bake sustainable living into your everyday routine is to swap out your disposable coffee cup, mug or tumbler for a reusable one. Not only does this cut down on the amount of trash you create, but it can also help keep your beverage hot or cold for longer. Plus, a good-looking, well-made reusable container can serve as a fashion statement and make you feel like your ethical choices are a part of your style.
In the past few years, a reusable tumbler has become the cup of choice for many coffee drinkers and tea lovers looking to reduce their environmental impact. This is because these reusable bottles and mugs are usually made from durable materials that can stand up to a lot of wear and tear, and they’re often stylish enough to fit in with the rest of your wardrobe.
But not all reusable coffee cups and mugs are created equal. In fact, if you’re not careful, you could end up with a container that doesn’t meet your needs or looks less than stylish. That’s why it’s important to take the time to research and find a tumbler that fits your lifestyle, aesthetic preferences and drinking habits. And of course, you need a bag that’ll carry your reusables in style.
A few years ago, a 109-year-old company called Stanley began selling the Adventure Quencher travel tumbler, a durable, stainless steel vessel that’s popular among outdoorsy influencers and millennial and Gen Z women. The 40-ounce tumbler costs $40 and comes in several color options as well as limited-edition shades. It’s become so popular, in fact, that it’s flooded resale sites like Poshmark and has been sold out on the Stanley website for months at a time.
But despite the cult following, the Stanley Quencher hasn’t been as successful in making its way into the hands and onto the Instagram feeds of more mainstream consumers. That’s because, while the product is in stock on the brand’s website, it isn’t being prioritized from a production and marketing standpoint.
To combat this, in November 2018, The Buy Guide partnered with Stanley to distribute the tumbler on its own channels and earn a portion of every sale. The campaign went viral, and the tumbler has since been a staple on TikTok (where it has received more than 10 million views) and in the hand-filled Instagram feeds of countless influencers.
In March 2020, Starbucks paused its Bring Your Own Cup program during the coronavirus pandemic, but they’ve now brought it back with a few tweaks. Customers can still bring in their own clean cups, but they’ll be served in a ceramic mug offered by the barista to eliminate any shared touchpoints and maintain the no-touch-required experience. The Buy Guide says it’s a great example of how green university initiatives can be used to improve a product’s popularity. The results from this study show that GUIs are a strong predictor of students’ intention to use reusable cups, and they have significant influences on PBC, SN, and MN.
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