Listing management software is the tool used to create, update, and maintain listings across online marketplaces and sales channels. These tools can help create product descriptions, set Amazon reprice rules, and enable cross-channel inventory management. Some can also be used to manage customer reviews and other types of feedback.
The best listings management tools help ensure that a business’s information is correct, consistent, and up to date across multiple websites, directories, and other online platforms. This allows potential customers and search engines to easily find their contact information online, and makes it easier for businesses to promote their products and services.
When choosing a listing management tool, it’s important to consider what you need and what your goals are for using the tool. For example, some listing management tools focus mainly on finding citation opportunities, while others prioritize streamlining listing updates and providing analytics.
Many local business listing management tools offer free trials or demos to allow you to try them out before signing up for an annual subscription. Take advantage of these opportunities and ask your team members what their preferences are. This will help you avoid wasting money on a program that features a clunky design or that your team can’t use effectively.
One of the most popular listing management tools is Synup, which offers a range of products or solutions that help local businesses grow their online presence. However, it may not be the right solution for all agencies. If you’re looking for a Synup alternative, read on to learn about some of the top options.